Paid Ads Specialist – Digital, Advertising, and Promotions

JOB DESCRIPTION

• A marketing professional responsible for the paid marketing performance, including reviewing budgets, implementing the marketing strategy and overseeing and supporting the marketing team members.

Major Responsibilities

• Lead and support the implementation of our paid marketing strategies.
• Examine correlations between prospecting activities, revenue, and budget and use advertising budget efficiently through smart ads investments.
• Research and test partnerships with new vendors with new vendors to expand our reach and/or lower cost-per-acquisition.
• Coordinate and supervise agency partners involved on paid ads.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Measure and optimize our paid marketing using Google Analytics, and Ecomm landing page sources reports.

JOB SPECIFICATION

• College graduate of any four year business degree course.
• At least 2 years of related work experience.
• In-depth knowledge of various paid marketing channels and technologies, including paid research, retargeting, google analytics, social network advertising (Facebook, Twitter, Pinterest, Youtube, and more), and content distribution and placement networks.
• Outstanding communication, presentation, and leadership skills.
• Strategic thinker with great analytical skills.
• Willing to be assigned in San Pedro Laguna.